DUE IN 15 HRS!!!
Context/overview: This week, we looked briefly at marketing research tools. One popular tool is the focus group. In your assignment this week, you will read more about conducting and analyzing focus groups, before conducting your own sample focus group.
First, locate the following articles through EBSCOhost:
Second, document the steps you will take to organize a “focus group” for the product you are developing for this course.
Write a discussion on:
Third, conduct the focus group with family or friends to obtain some sample data for analysis. Upon completing the focus group, discuss the process of conducting the focus group along with your findings.
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