Details:

This is the second part of a three-part assignment. The other two parts are the Marketing Analysis Research Report: Product Selection and List of Sources, completed in Topic 1, and the Marketing Analysis Research Report: Final Draft, due in Topic 7. Refer to “Marketing Analysis Research Report Overview” for directions for successful completion of the three-part Marketing Analysis Research Report assignment.

For this assignment, begin working on the rough draft of your Marketing Analysis Research Report.

Create your rough draft including all of the following:

1. Executive Summary
2. Marketing Mix
3. Environmental Scan
4. Marketing Segmentation
5. Ethical Issue
6. Social Responsibility Issue
7. Global Marketing and the Internet
8. Recommendation

Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.